Olympic Coordination Authority I City of Sydney I MCM IAliceLane I Landcare I Lahz Nimmo I NSW Dept. Public Works

Alice Lane was an alliance of four furniture designers and craftsmen.

The brief was to provide a clean and elegant logotype for their I.D.....

and a brochure that could also have a function as a business card.

Designed as a construction, with a tear off card, it effectively conveyed the care for design and detailing which AliceLane had engendered through their work.

AliceLane logotype